Challenge
Select Cleaning Auckland were looking for a web design agency that could offer a comprehensive service – providing the website design and build, search engine optimisation help, and high-quality copywriting. Their target audience was specific – premium clients who had busy lives – and the service and delivery needed to reflect that.
Outcome
Select Cleaning has a modern, clean (no pun intended!) website design that keeps the client’s needs at the forefront of design. The website makes it easy to find pricing, location and enquiry form – a refreshingly simple process. High-quality imagery and simple banner text complete the look – a premium service for a premium company.
Striking the Right Note
Select Cleaning had been disappointed in the past by copywriting that failed to hit the right note to speak to their high-end customers. Together we developed copywriting that was clear, struck the right formal tone and made it clear the client’s house would be in safe and secure hands.
Info at a Glance
The structure of the website was important to get right. Select Cleaning’s clients are busy people who need to quickly get a feel for who a company is and what level of service they can provide. Using iconography and big headings we conveyed key info quickly and gave users the option to open up each section if they wanted more info.
Clear Call to Action
Users can check if their local suburb is covered by Select Cleaning and then request a quote online. The whole process, from landing on the site, finding your local suburb and sending off the form, takes 2 minutes. And of course, it goes without saying that the website works just as well from smartphone or tablet.
