{"id":28974,"date":"2021-12-11T06:29:00","date_gmt":"2021-12-10T17:29:00","guid":{"rendered":"https:\/\/futurelab.digitalmachine.co.nz\/portfolio\/motor-co\/"},"modified":"2022-04-06T08:19:37","modified_gmt":"2022-04-05T20:19:37","slug":"motor-co","status":"publish","type":"portfolio","link":"https:\/\/futurelab.digitalmachine.co.nz\/au\/portfolio\/motor-co\/","title":{"rendered":"Motor Co"},"content":{"rendered":"\n
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The Challenge<\/h1>\n\n\n\n

80% of Motor Co\u2019s customer use mobile to search through their listed vehicles. As the present site wasn\u2019t designed for mobile-first, there was a concern that a number of potential customers where being lost due to user experience on devices. The new site needed to mobile-first.<\/p>\n\n\n\n

The Outcome<\/h1>\n\n\n\n

We designed the new website with \u2018app-style\u2019 integration. From slide-out filters to instant price adjustments when add-ons are added. Motor Co\u2019s full package was arranged to make the customer journey flow from vehicle range and finance, to on-going services and support. The vehicle content is automatically updated from a management system. Keeping the vehicle listings up to date.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n

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Product at the forefront<\/h2>\n\n\n\n

A custom developed carousel allows for multiple vehicles and promotions above the fold-line.<\/p>\n\n\n\n

And it\u2019s totally responsive.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Keep the user\/customer happy<\/h2>\n\n\n\n

One of the key functions on the Motor Co site was \u2018vehicle search\u2019. We designed a simple to use slide out filter, to avoid users having to click the arrow key, multiple of times to go back to complete a function. This filter appears on any page by just clicking the \u2018search vehicle\u2019 button. This might seem like common sense, but you\u2019d be surprised as too how many websites don\u2019t have a solution for a simple action like this.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Seamless integration<\/h2>\n\n\n\n

Motorcentral integration. Vehicle managed stock.<\/p>\n\n\n\n

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Totally responsive and customised<\/h2>\n\n\n\n

Top of the requirements for the new Motor Co website was that it was responsive without compromising user experience. The site was designed and built that no matter what device was used the structure would adjust without losing its functionality. We also developed customised functions where the user can choose to add an add-on and get a price instantly.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Creating a new website is no easy task, but working with FutureLab made IMG’s far easier. Nothing was ever a problem and no query to big or small we look forward to continuing to work with them in the future as we develop the website further. <\/h2>\n\n\n\n

Jackie Hancock, Company Administrator, IMG<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A car purchasing site with \u2018app-style\u2019 integration<\/p>\n","protected":false},"author":1,"featured_media":28976,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"categories":[],"yoast_head":"\nWeb Design of Motor Company I FutureLab Web Development<\/title>\n<meta name=\"description\" content=\"Web Development company, FutureLab designed a contemporary, high-performing website for Motor Co, a motor company in New Zealand.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Design of Motor Company I FutureLab Web Development\" \/>\n<meta property=\"og:description\" content=\"Web Development company, FutureLab designed a contemporary, high-performing website for Motor Co, a motor company in New Zealand.\" \/>\n<meta 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