This may sound obvious, but it\u2019s true.\nWe\u2019re going to look at how you can turn your website from a non-performer into\nsomething which improves your business, by being attractive to users. <\/p>\n\n\n\n
Concentrate\non content:<\/strong><\/h4>\n\n\n\nOne of the best ways to make improvements\nis by looking at your content. If you don\u2019t enjoy surfing your site, reading the\ncopy, looking at the images and moving around the design \u2013 then your users\nwon\u2019t either. Some websites can be improved by removing content and\nconcentrating more effort on less material, making sure that it\u2019s good quality.<\/p>\n\n\n\n
There is nothing more necessary for\nimproving your search engine ranking than having great content. It\u2019s the most\nfundamental way in which you can improve how you generate traffic \u2013 because\nevery other method you use to promote or optimise your site will lead back to a\nneed for good content. We\u2019ll read more about this throughout this article.<\/p>\n\n\n\n
Speed\nit up:<\/strong><\/h4>\n\n\n\nIf your site is slow, that\u2019s fixable.\nOften, all you need to do is switch to a different server. Users don\u2019t like to\nspend time waiting for a website to load, and increasing speed is a great way\nto set out on the journey to improve your website.<\/p>\n\n\n\n
Get\nthe right tools for the job:<\/strong><\/h4>\n\n\n\nSo, you want to improve your user\nexperience and content, but you feel like you don\u2019t have a handle on what your\nusers want and need? You can use Google Analytics<\/a>\nto get some real information about where your clicks are coming from. It\u2019ll\nreveal how long people are staying on your site, and where they visit most.<\/p>\n\n\n\nIf you really want to get into the heads of your customers and visitors, try using Hotjar<\/a>. Knowing how your users interact with your site is probably the most valuable feedback you\u2019ll ever get. Hotjar gives you the ability to look over the shoulder of your users as they surf your site. By using heat maps and even recording user visits, you can see exactly what your customers like about your site. Maybe, more importantly, you can see where they tend to lose interest. <\/p>\n\n\n\nUsing analytic tools like Hotjar and Google\nAnalytics will set you up with a place to start improving your website. You can\nalso use these tools to start thinking about other practical ways to get your\nsite doing more for you, and we\u2019re going to look at that.<\/p>\n\n\n\n
2. Improve your content: why a good read means a good rank<\/strong><\/h2>\n\n\n\nAlmost everything we\u2019re going to look at in\nthis article needs great content to make it work. A site with great content is\na great site. It really is that simple.<\/p>\n\n\n\n
True, you may need to tweak your SEO, go\nlooking for leads, or even do some advertising. If you don\u2019t get your content\nright however, you\u2019re mostly wasting your time, money and effort on everything\nelse you do to improve your traffic. Here\u2019s why.<\/p>\n\n\n\n
Content\nand users:<\/strong><\/h4>\n\n\n\nNo matter how you get a user to visit, you want them to stay a while and for that, you need content that\u2019s relevant or useful to them. What will set your site apart from other websites which do similar things is how entertaining and informative it is. You can spend a lot of time and money having a technically brilliant and visually stunning website, but if you fill it with drivel, you\u2019ll have wasted your efforts.<\/p>\n\n\n\n
Search\nengines: ranking your relevance<\/strong><\/h4>\n\n\n\nSearch engines<\/a> index\nyour site and record what you\u2019re about. They rank you on how interesting and\nuseful your content is. The more your site gets linked back to from other\nreputable sites, the more important you\u2019ll be considered. To get organic links\nand to appear higher in search results, good content is required. <\/p>\n\n\n\nTo keep your site relevant, entertaining and informative, consider outsourcing content creation. Regularity and quality are key to content. Refreshing your site on a regular basis will see your readers returning. It can also keep them up to date with your products and services, as well as with trends within your area of business. A regularly maintained site sets a tone that says attentive, relevant and current business.<\/p>\n\n\n\n
3. Meta Tags, header tags and hierarchy<\/strong><\/h2>\n\n\n\nMany people avoid meta tags \u2013 they sound a\nlittle technical. However, you don\u2019t need a degree in computer science to sort\nout your own meta tags. <\/p>\n\n\n\n
Meta tags are your website\u2019s way of\ndirectly communicating with the search engine crawlers which classify web pages.\nTags exist to let these bots know exactly what your website contains, and how\nrelevant the information on your site is to a user search query. To get\nyourself amongst the organic search results, you need to pay close attention to\nyour meta tags. This can be a relatively easy way to improve the performance of\nyour website, especially if your site doesn\u2019t have a large number of web pages.\nSome of the tags on your site appear only in HTML, but some tags appear on the\npage too. <\/p>\n\n\n\n
The\nTitle Tag:<\/strong> <\/h4>\n\n\n\nThis is probably the most important tag. It\nappears at the top of your web page, it\u2019s the title of the result when you come\nup in search engine results, and it\u2019s also what the crawler uses to figure out\nhow to classify your page. The title tag<\/a> needs\nto contain keywords that are relevant to your content. It also needs to be\nattractive to users in search results, so describe what your text is about\naccurately.<\/p>\n\n\n\nMeta\nDescription Attribute: <\/strong><\/h4>\n\n\n\nThis tag can also be very useful when\nyou\u2019re looking to make users choose your page within a search result list. This\ntag contains the snippet<\/a>\nof text that ultimately ends up below the title line of your page description.\nIt should accurately describe the page content and be welcoming to users.<\/p>\n\n\n\nIf you have a site with many pages, you might want to consider using a plugin like Yoast<\/a> to generate meta tags and headers. <\/p>\n\n\n\n![\"\"](\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/google_meta.png\")
How Google displays your meta title and meta description<\/figcaption><\/figure>\n\n\n\nHeader\ntags and hierarchy:<\/strong><\/h4>\n\n\n\nHeading says much about paragraphs. With web content, this goes for search engines AND for visitors to your site.<\/p>\n\n\n\n
In some ways, header tags go beyond their\nintended function. They give a physical and recognisable structure to written\ncontent, which is pleasing on the eye. People often scan web pages quickly, and\nheaders make it easier for them to spot useful information.<\/p>\n\n\n\n
Let\u2019s look at how you can use headers H1, H2\nand H3 to improve SEO and make content more engaging:<\/p>\n\n\n\n
<h1>Using\nheaders for SEO and readability <\/h1><\/strong><\/p>\n\n\n\nYour H1 heading is the title of your piece.\nIt\u2019s the most definitive guide to both search engines and humans as to what the\ntext underneath it means; how relevant it is, and how useful.<\/p>\n\n\n\n
Your H2 header isn\u2019t as authoritative as the\nH1 heading, but it\u2019s a place you can include keywords which reinforce your\nmessage to both crawlers and readers.<\/p>\n\n\n\n
<h2>Search\nengine optimisation and headers which improve content <\/h2><\/strong><\/p>\n\n\n\nIt\u2019s important to think up good headings which\nare relevant. Both readers and search engines will use headers to some degree.\nSkim readers on the internet will ignore chunks of text without regular\nheaders. <\/p>\n\n\n\n
<h3>I\ncan include variations of keywords in headers, to make my page more findable<\/h3><\/strong><\/p>\n\n\n\nHeaders provide a practical mix of good SEO,\nand great readability. Spending time on headers will improve both how your page\nranks, and how useful people find your site.<\/p>\n\n\n\n
4. Social media: getting connected<\/strong><\/h2>\n\n\n\nHere\u2019s the thing. Almost everybody is on\nsocial media these days, so it\u2019s a good place to go fishing for website\ntraffic. There are ways to use social media to generate traffic which is a good\nmatch for your product or brand. Social media is a good place to showcase\nsomething that attracts the type of people who fit one or more of your customer\nprofiles.<\/p>\n\n\n\n
Competitions\nand giveaways: <\/strong><\/h4>\n\n\n\nThe best thing about giving away a prize\nisn\u2019t that it will attract entrants, it\u2019s that you can attract the entrants\nyou\u2019re most likely to sell to. <\/p>\n\n\n\n
Competitions and giveaways aren\u2019t just a\nway to get people to visit your site either. With a good landing page, you can\nuse a prize, free offer or interesting content to coax some basic information\nout of a user, turning them into a lead.<\/p>\n\n\n\n
The key with competitions is to offer\nsomething which relates to the service or products you sell. That way, you\u2019ll\nbe attracting the type of people who are a good match.<\/p>\n\n\n\n
Gated\nwebsite content:<\/strong><\/h4>\n\n\n\nThe same goes for gated content. If you offer something that\u2019s going to be useful or interesting enough to get someone to visit your website and then part with their name and email address, you\u2019ve just generated a viable lead. Once again, good content is key here. Gated ebooks and industry tips offer useful information which will impress users, and get you bookmarked.<\/p>\n\n\n\n
Free\ntrials:<\/strong><\/h4>\n\n\n\nFree trials work very well on social media. Make your offer snappy, informative, and be sure to create a great landing page back on your website. Offering a trial period is a great way to instil consumer confidence and attract relevant leads. <\/p>\n\n\n\n
There\u2019s also the fact that people tend to value a\nproduct more once they\u2019ve gotten hold of it<\/a>, and you\u2019ll likely retain a\ngood portion of these new users to boot.<\/p>\n\n\n\n5. SEO (Search Engine Optimisation): simplified<\/strong><\/h2>\n\n\n\nSEO is another one of those things which tend to get people\u2019s eyes glazing over \u2013 pretty quickly. As a lay person, try to look at SEO in a lay person\u2019s terms. Let\u2019s see what we can do here.<\/p>\n\n\n
\n- Let\u2019s forget tags, code and even the internet for a second. Look at this like there\u2019s a huge archive of information which people want to access, via specific queries. Your website is just one book within this archive, among millions of others.
Back on the internet \u2013 the archivists and gatekeepers of this archive are the search engines. If it helps, imagine them wearing sensible shoes, a cardigan, and eating a stale cheese sandwich. I find that this helps a great deal.<\/em><\/li>- The archivist has an automated system in place, to scan this massive archive \u2013 based on queries The archivist will never have time to read the whole archive, so they have to use basic information you give them \u2013 your book title and a snippet on the back of your book.
Back on the internet \u2013 this system is the crawlers. They use the meta title and description to rate the quality and relevance of your content. <\/em><\/li>- You want the archivist with the cheese sandwich, sitting at the front desk of the archive to be matching your content to the query.
Back on the internet \u2013 Search engine results pages (SERPS) are the front desk at the archive. You have to rank on the SERP in order to reach traffic.<\/em><\/li><\/ul>\n<\/div>\n\n\nIn our imaginary archivist\u2019s world, the\nmeta tags of the real world are kind of like choosing a title which describes\naccurately what is within a book. This helps\nthe archivist<\/a> find relevant material for queries. Great content means the\nSEO attracts users who stay a while, and see your site as authoritative \u2013 maybe\neven linking back to it.<\/p>\n\n\n\nYou want everything to be accurate. Titles are descriptions and they need to match the keywords within your content. The body of your content then needs to be relevant to the title and the keywords. This is basic SEO<\/a>.<\/p>\n\n\n\n![\"SEO](\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/seo_improvements_over_one_month.png\")
This is a Google Search result of meta tags and content improvements in only one month<\/figcaption><\/figure>\n\n\n\nYou also want to spread the word about your\nwebsite. Think of the archivist and of other archives just like it. The easiest\nway to raise awareness is by using something called link building. This sounds\nvery scary, but it\u2019s important \u2013 and it\u2019s very simple. <\/p>\n\n\n\n
Post your website entry on the local Yellow Pages catalogue, ask your partners to link to your website, add a link on your social media or a private blog. Don\u2019t buy links, though. The archivists are smart, and they don\u2019t like cheaters.<\/p>\n\n\n\n
SEO can be a very effective and readily available\nway to improve traffic. When you use SEO, you\u2019re essentially signposting<\/a>\nyour website. It\u2019s all about making it easier to find out there on the\ninternet. <\/p>\n\n\n\nThere are pitfalls, though. Google is very\nsensitive when it comes to SEO best practice \u2013 no matter who you are<\/a> \u2013 the\npenalties can be devastating. Google\neven penalises itself occasionally.<\/a> <\/p>\n\n\n\nIt\u2019s often advisable to enlist specialist\nhelp when it comes to optimising your website. This is especially true when\nyou\u2019re thinking about going beyond the basics, as the effects of a mistake can\nbe very costly, and extremely difficult to put right.<\/p>\n\n\n\n
6. Online advertising<\/strong><\/h2>\n\n\n\nSocial media sites and search engines like\nGoogle also provide the option to pay for promoted posts and advertising.\nGoogle Ads is regarded by many to be a system which is hard to fathom. Let\u2019s\ntake a look at how it works.<\/p>\n\n\n\n
The mysteries of Google\nAds explained<\/strong><\/h4>\n\n\n\nWhen you\u2019re doing SEO, you\u2019re essentially looking\nto improve your ability to rank well in organic search engine results. There\nare two ways to appear on Google\u2019s SERP however, and Google Ads is all about\ngetting featured within the paid ads.<\/p>\n\n\n\n
The bottom line here is that Google\ngenerate 97%<\/a>\nof their revenue with their ads service \u2013 which equates to tens of billions of\ndollars, annually. That\u2019s relevant because it means that although Google Ads\ncan be a quick way to see improved traffic, it\u2019s costly when compared to other\nmeasures. <\/p>\n\n\n\nGoogle make a phenomenal amount of money\nfrom their ads service because they put their phenomenal infrastructure to work.\nThis does an unrivalled job of matching ad content to relevant publishing\nopportunities on the web \u2013 and that service costs a lot of money to access.<\/p>\n\n\n\n
If you want to use Google Ads, it will be\ncheaper and more effective, the more knowledge of the system you have. Let\u2019s\ntry to put cost per click advertising in simple terms: <\/p>\n\n\n
\n- You place bids on chosen keywords which you feel are most relevant to your business. You enter a maximum amount you\u2019re willing to pay on each keyword. The more popular a keyword is among your competition, the more expensive it\u2019s going to be to achieve a high rank. <\/li>
- Someone out there in internet land enters a query in Google which matches one of your keywords. The system then matches the most relevant bidders and there\u2019s an auction.<\/li>
- Where you rank in the auction, and the results for that Google Ad, is based on the following calculation:
Your rank = Your maximum bid x Your quality score<\/li> - Now, here\u2019s the clever bit. The final price you eventually pay per click, is:
The Ad Rank of the advertiser below you in the ranking, divided by your own quality score, + 1 single cent.<\/li><\/ul>\n<\/div>\n\n\nWhat you\u2019ll realise when you take the time\nto examine how Google Ads\nworks<\/a>, is that once again, content matters. The long and the short of it is\nthat you\u2019ll pay less money to advertise on Google\nAds<\/a> if your site has a higher quality rating. <\/p>\n\n\n\nIf you\u2019re planning to make Google Ads a\nregular part of your marketing strategy, then the better the content you have,\nthe less it will cost. <\/p>\n\n\n\n
In addition to content, another key to\nmaking Google Ads successful for you, is bidding on the correct keywords<\/a> for\nyour product or service. Reaching relevant internet users is in itself an\nexpensive pursuit using Google Ads. Reaching irrelevant internet users is going\nto cost you far more.<\/p>\n\n\n\nBecause you\u2019re limiting your budget\nyourself, you can start advertising immediately. Google have heaps of tutorials\nand videos for new advertisers. Just bear in mind that the more you spend, the\nmore careful you should be about who you advertise to, keywords and ad\nrelevance, and the quality of your landing page. This all comes down to return\non investment. In the end, you want to earn more than you spend on advertising.<\/p>\n\n\n\n
Promoting\nposts on Facebook<\/strong><\/h4>\n\n\n\nPromoting posts on Facebook<\/a> is relatively\nsimple. It also offers some targeting with regard to the demographic you look\nto reach. Again, to make sponsored posts work for you on Facebook, you need a\ngreat idea that\u2019s tailored to the audience you\u2019re trying to reach \u2013 and you\nneed the content to be great. <\/p>\n\n\n\nAs with Google Ads, Promoting posts on\nfacebook is a quick way to generate improved traffic. The trade off is that\nit\u2019s expensive when compared to the free forms of social media posting we\ndiscussed earlier in this article. <\/p>\n\n\n\n
Promoting posts on Facebook is simple. Just\nwrite a relevant post which might bring you business, and then click the\n\u201cpromote\u201d button underneath. This is a much cheaper method of advertising than\nGoogle Ads. However, as we all know, it\u2019s far harder to find a relevant\naudience on Facebook than on Google, so be careful with your spending and put\neffort into finding your target audience.<\/p>\n\n\n\n
Maintaining the momentum<\/strong><\/h2>\n\n\n\nHopefully this article has given you a\nbetter sense of the things you can do yourself to improve how your website\nworks for your business. The aim here is for you to have fun, and gain real\nsatisfaction from increasing your business, on your own terms. Like most things\nin business however, how much work you do yourself will come down to how much\ntime you have available. <\/p>\n\n\n\n
Try to work out when time spent begins to\noutweigh any cost saving. The truth about improving website traffic is that\nthere is very little that is not worthwhile \u2013 if you combine it with great\ncontent. Maintaining momentum is the key to keep traffic flowing towards your\nsite. It\u2019s an ongoing job and the businesses who are most successful at it, do\nit regularly.<\/p>\n\n\n\n
When you run out of spare time, consider enlisting the help of an expert<\/a>. Your website is your number one asset, and it\u2019s always a better idea to increase the rate at which it generates leads, rather than to operate as per the staus quo.<\/p>\n","protected":false},"excerpt":{"rendered":"
If your site is slow, that\u2019s fixable.\nOften, all you need to do is switch to a different server. Users don\u2019t like to\nspend time waiting for a website to load, and increasing speed is a great way\nto set out on the journey to improve your website.<\/p>\n\n\n\n
Get\nthe right tools for the job:<\/strong><\/h4>\n\n\n\nSo, you want to improve your user\nexperience and content, but you feel like you don\u2019t have a handle on what your\nusers want and need? You can use Google Analytics<\/a>\nto get some real information about where your clicks are coming from. It\u2019ll\nreveal how long people are staying on your site, and where they visit most.<\/p>\n\n\n\nIf you really want to get into the heads of your customers and visitors, try using Hotjar<\/a>. Knowing how your users interact with your site is probably the most valuable feedback you\u2019ll ever get. Hotjar gives you the ability to look over the shoulder of your users as they surf your site. By using heat maps and even recording user visits, you can see exactly what your customers like about your site. Maybe, more importantly, you can see where they tend to lose interest. <\/p>\n\n\n\nUsing analytic tools like Hotjar and Google\nAnalytics will set you up with a place to start improving your website. You can\nalso use these tools to start thinking about other practical ways to get your\nsite doing more for you, and we\u2019re going to look at that.<\/p>\n\n\n\n
2. Improve your content: why a good read means a good rank<\/strong><\/h2>\n\n\n\nAlmost everything we\u2019re going to look at in\nthis article needs great content to make it work. A site with great content is\na great site. It really is that simple.<\/p>\n\n\n\n
True, you may need to tweak your SEO, go\nlooking for leads, or even do some advertising. If you don\u2019t get your content\nright however, you\u2019re mostly wasting your time, money and effort on everything\nelse you do to improve your traffic. Here\u2019s why.<\/p>\n\n\n\n
Content\nand users:<\/strong><\/h4>\n\n\n\nNo matter how you get a user to visit, you want them to stay a while and for that, you need content that\u2019s relevant or useful to them. What will set your site apart from other websites which do similar things is how entertaining and informative it is. You can spend a lot of time and money having a technically brilliant and visually stunning website, but if you fill it with drivel, you\u2019ll have wasted your efforts.<\/p>\n\n\n\n
Search\nengines: ranking your relevance<\/strong><\/h4>\n\n\n\nSearch engines<\/a> index\nyour site and record what you\u2019re about. They rank you on how interesting and\nuseful your content is. The more your site gets linked back to from other\nreputable sites, the more important you\u2019ll be considered. To get organic links\nand to appear higher in search results, good content is required. <\/p>\n\n\n\nTo keep your site relevant, entertaining and informative, consider outsourcing content creation. Regularity and quality are key to content. Refreshing your site on a regular basis will see your readers returning. It can also keep them up to date with your products and services, as well as with trends within your area of business. A regularly maintained site sets a tone that says attentive, relevant and current business.<\/p>\n\n\n\n
3. Meta Tags, header tags and hierarchy<\/strong><\/h2>\n\n\n\nMany people avoid meta tags \u2013 they sound a\nlittle technical. However, you don\u2019t need a degree in computer science to sort\nout your own meta tags. <\/p>\n\n\n\n
Meta tags are your website\u2019s way of\ndirectly communicating with the search engine crawlers which classify web pages.\nTags exist to let these bots know exactly what your website contains, and how\nrelevant the information on your site is to a user search query. To get\nyourself amongst the organic search results, you need to pay close attention to\nyour meta tags. This can be a relatively easy way to improve the performance of\nyour website, especially if your site doesn\u2019t have a large number of web pages.\nSome of the tags on your site appear only in HTML, but some tags appear on the\npage too. <\/p>\n\n\n\n
The\nTitle Tag:<\/strong> <\/h4>\n\n\n\nThis is probably the most important tag. It\nappears at the top of your web page, it\u2019s the title of the result when you come\nup in search engine results, and it\u2019s also what the crawler uses to figure out\nhow to classify your page. The title tag<\/a> needs\nto contain keywords that are relevant to your content. It also needs to be\nattractive to users in search results, so describe what your text is about\naccurately.<\/p>\n\n\n\nMeta\nDescription Attribute: <\/strong><\/h4>\n\n\n\nThis tag can also be very useful when\nyou\u2019re looking to make users choose your page within a search result list. This\ntag contains the snippet<\/a>\nof text that ultimately ends up below the title line of your page description.\nIt should accurately describe the page content and be welcoming to users.<\/p>\n\n\n\nIf you have a site with many pages, you might want to consider using a plugin like Yoast<\/a> to generate meta tags and headers. <\/p>\n\n\n\nHow Google displays your meta title and meta description<\/figcaption><\/figure>\n\n\n\nHeader\ntags and hierarchy:<\/strong><\/h4>\n\n\n\nHeading says much about paragraphs. With web content, this goes for search engines AND for visitors to your site.<\/p>\n\n\n\n
In some ways, header tags go beyond their\nintended function. They give a physical and recognisable structure to written\ncontent, which is pleasing on the eye. People often scan web pages quickly, and\nheaders make it easier for them to spot useful information.<\/p>\n\n\n\n
Let\u2019s look at how you can use headers H1, H2\nand H3 to improve SEO and make content more engaging:<\/p>\n\n\n\n
<h1>Using\nheaders for SEO and readability <\/h1><\/strong><\/p>\n\n\n\nYour H1 heading is the title of your piece.\nIt\u2019s the most definitive guide to both search engines and humans as to what the\ntext underneath it means; how relevant it is, and how useful.<\/p>\n\n\n\n
Your H2 header isn\u2019t as authoritative as the\nH1 heading, but it\u2019s a place you can include keywords which reinforce your\nmessage to both crawlers and readers.<\/p>\n\n\n\n
<h2>Search\nengine optimisation and headers which improve content <\/h2><\/strong><\/p>\n\n\n\nIt\u2019s important to think up good headings which\nare relevant. Both readers and search engines will use headers to some degree.\nSkim readers on the internet will ignore chunks of text without regular\nheaders. <\/p>\n\n\n\n
<h3>I\ncan include variations of keywords in headers, to make my page more findable<\/h3><\/strong><\/p>\n\n\n\nHeaders provide a practical mix of good SEO,\nand great readability. Spending time on headers will improve both how your page\nranks, and how useful people find your site.<\/p>\n\n\n\n
4. Social media: getting connected<\/strong><\/h2>\n\n\n\nHere\u2019s the thing. Almost everybody is on\nsocial media these days, so it\u2019s a good place to go fishing for website\ntraffic. There are ways to use social media to generate traffic which is a good\nmatch for your product or brand. Social media is a good place to showcase\nsomething that attracts the type of people who fit one or more of your customer\nprofiles.<\/p>\n\n\n\n
Competitions\nand giveaways: <\/strong><\/h4>\n\n\n\nThe best thing about giving away a prize\nisn\u2019t that it will attract entrants, it\u2019s that you can attract the entrants\nyou\u2019re most likely to sell to. <\/p>\n\n\n\n
Competitions and giveaways aren\u2019t just a\nway to get people to visit your site either. With a good landing page, you can\nuse a prize, free offer or interesting content to coax some basic information\nout of a user, turning them into a lead.<\/p>\n\n\n\n
The key with competitions is to offer\nsomething which relates to the service or products you sell. That way, you\u2019ll\nbe attracting the type of people who are a good match.<\/p>\n\n\n\n
Gated\nwebsite content:<\/strong><\/h4>\n\n\n\nThe same goes for gated content. If you offer something that\u2019s going to be useful or interesting enough to get someone to visit your website and then part with their name and email address, you\u2019ve just generated a viable lead. Once again, good content is key here. Gated ebooks and industry tips offer useful information which will impress users, and get you bookmarked.<\/p>\n\n\n\n
Free\ntrials:<\/strong><\/h4>\n\n\n\nFree trials work very well on social media. Make your offer snappy, informative, and be sure to create a great landing page back on your website. Offering a trial period is a great way to instil consumer confidence and attract relevant leads. <\/p>\n\n\n\n
There\u2019s also the fact that people tend to value a\nproduct more once they\u2019ve gotten hold of it<\/a>, and you\u2019ll likely retain a\ngood portion of these new users to boot.<\/p>\n\n\n\n5. SEO (Search Engine Optimisation): simplified<\/strong><\/h2>\n\n\n\nSEO is another one of those things which tend to get people\u2019s eyes glazing over \u2013 pretty quickly. As a lay person, try to look at SEO in a lay person\u2019s terms. Let\u2019s see what we can do here.<\/p>\n\n\n
\n- Let\u2019s forget tags, code and even the internet for a second. Look at this like there\u2019s a huge archive of information which people want to access, via specific queries. Your website is just one book within this archive, among millions of others.
Back on the internet \u2013 the archivists and gatekeepers of this archive are the search engines. If it helps, imagine them wearing sensible shoes, a cardigan, and eating a stale cheese sandwich. I find that this helps a great deal.<\/em><\/li>- The archivist has an automated system in place, to scan this massive archive \u2013 based on queries The archivist will never have time to read the whole archive, so they have to use basic information you give them \u2013 your book title and a snippet on the back of your book.
Back on the internet \u2013 this system is the crawlers. They use the meta title and description to rate the quality and relevance of your content. <\/em><\/li>- You want the archivist with the cheese sandwich, sitting at the front desk of the archive to be matching your content to the query.
Back on the internet \u2013 Search engine results pages (SERPS) are the front desk at the archive. You have to rank on the SERP in order to reach traffic.<\/em><\/li><\/ul>\n<\/div>\n\n\nIn our imaginary archivist\u2019s world, the\nmeta tags of the real world are kind of like choosing a title which describes\naccurately what is within a book. This helps\nthe archivist<\/a> find relevant material for queries. Great content means the\nSEO attracts users who stay a while, and see your site as authoritative \u2013 maybe\neven linking back to it.<\/p>\n\n\n\nYou want everything to be accurate. Titles are descriptions and they need to match the keywords within your content. The body of your content then needs to be relevant to the title and the keywords. This is basic SEO<\/a>.<\/p>\n\n\n\nThis is a Google Search result of meta tags and content improvements in only one month<\/figcaption><\/figure>\n\n\n\nYou also want to spread the word about your\nwebsite. Think of the archivist and of other archives just like it. The easiest\nway to raise awareness is by using something called link building. This sounds\nvery scary, but it\u2019s important \u2013 and it\u2019s very simple. <\/p>\n\n\n\n
Post your website entry on the local Yellow Pages catalogue, ask your partners to link to your website, add a link on your social media or a private blog. Don\u2019t buy links, though. The archivists are smart, and they don\u2019t like cheaters.<\/p>\n\n\n\n
SEO can be a very effective and readily available\nway to improve traffic. When you use SEO, you\u2019re essentially signposting<\/a>\nyour website. It\u2019s all about making it easier to find out there on the\ninternet. <\/p>\n\n\n\nThere are pitfalls, though. Google is very\nsensitive when it comes to SEO best practice \u2013 no matter who you are<\/a> \u2013 the\npenalties can be devastating. Google\neven penalises itself occasionally.<\/a> <\/p>\n\n\n\nIt\u2019s often advisable to enlist specialist\nhelp when it comes to optimising your website. This is especially true when\nyou\u2019re thinking about going beyond the basics, as the effects of a mistake can\nbe very costly, and extremely difficult to put right.<\/p>\n\n\n\n
6. Online advertising<\/strong><\/h2>\n\n\n\nSocial media sites and search engines like\nGoogle also provide the option to pay for promoted posts and advertising.\nGoogle Ads is regarded by many to be a system which is hard to fathom. Let\u2019s\ntake a look at how it works.<\/p>\n\n\n\n
The mysteries of Google\nAds explained<\/strong><\/h4>\n\n\n\nWhen you\u2019re doing SEO, you\u2019re essentially looking\nto improve your ability to rank well in organic search engine results. There\nare two ways to appear on Google\u2019s SERP however, and Google Ads is all about\ngetting featured within the paid ads.<\/p>\n\n\n\n
The bottom line here is that Google\ngenerate 97%<\/a>\nof their revenue with their ads service \u2013 which equates to tens of billions of\ndollars, annually. That\u2019s relevant because it means that although Google Ads\ncan be a quick way to see improved traffic, it\u2019s costly when compared to other\nmeasures. <\/p>\n\n\n\nGoogle make a phenomenal amount of money\nfrom their ads service because they put their phenomenal infrastructure to work.\nThis does an unrivalled job of matching ad content to relevant publishing\nopportunities on the web \u2013 and that service costs a lot of money to access.<\/p>\n\n\n\n
If you want to use Google Ads, it will be\ncheaper and more effective, the more knowledge of the system you have. Let\u2019s\ntry to put cost per click advertising in simple terms: <\/p>\n\n\n
\n- You place bids on chosen keywords which you feel are most relevant to your business. You enter a maximum amount you\u2019re willing to pay on each keyword. The more popular a keyword is among your competition, the more expensive it\u2019s going to be to achieve a high rank. <\/li>
- Someone out there in internet land enters a query in Google which matches one of your keywords. The system then matches the most relevant bidders and there\u2019s an auction.<\/li>
- Where you rank in the auction, and the results for that Google Ad, is based on the following calculation:
Your rank = Your maximum bid x Your quality score<\/li> - Now, here\u2019s the clever bit. The final price you eventually pay per click, is:
The Ad Rank of the advertiser below you in the ranking, divided by your own quality score, + 1 single cent.<\/li><\/ul>\n<\/div>\n\n\nWhat you\u2019ll realise when you take the time\nto examine how Google Ads\nworks<\/a>, is that once again, content matters. The long and the short of it is\nthat you\u2019ll pay less money to advertise on Google\nAds<\/a> if your site has a higher quality rating. <\/p>\n\n\n\nIf you\u2019re planning to make Google Ads a\nregular part of your marketing strategy, then the better the content you have,\nthe less it will cost. <\/p>\n\n\n\n
In addition to content, another key to\nmaking Google Ads successful for you, is bidding on the correct keywords<\/a> for\nyour product or service. Reaching relevant internet users is in itself an\nexpensive pursuit using Google Ads. Reaching irrelevant internet users is going\nto cost you far more.<\/p>\n\n\n\nBecause you\u2019re limiting your budget\nyourself, you can start advertising immediately. Google have heaps of tutorials\nand videos for new advertisers. Just bear in mind that the more you spend, the\nmore careful you should be about who you advertise to, keywords and ad\nrelevance, and the quality of your landing page. This all comes down to return\non investment. In the end, you want to earn more than you spend on advertising.<\/p>\n\n\n\n
Promoting\nposts on Facebook<\/strong><\/h4>\n\n\n\nPromoting posts on Facebook<\/a> is relatively\nsimple. It also offers some targeting with regard to the demographic you look\nto reach. Again, to make sponsored posts work for you on Facebook, you need a\ngreat idea that\u2019s tailored to the audience you\u2019re trying to reach \u2013 and you\nneed the content to be great. <\/p>\n\n\n\nAs with Google Ads, Promoting posts on\nfacebook is a quick way to generate improved traffic. The trade off is that\nit\u2019s expensive when compared to the free forms of social media posting we\ndiscussed earlier in this article. <\/p>\n\n\n\n
Promoting posts on Facebook is simple. Just\nwrite a relevant post which might bring you business, and then click the\n\u201cpromote\u201d button underneath. This is a much cheaper method of advertising than\nGoogle Ads. However, as we all know, it\u2019s far harder to find a relevant\naudience on Facebook than on Google, so be careful with your spending and put\neffort into finding your target audience.<\/p>\n\n\n\n
Maintaining the momentum<\/strong><\/h2>\n\n\n\nHopefully this article has given you a\nbetter sense of the things you can do yourself to improve how your website\nworks for your business. The aim here is for you to have fun, and gain real\nsatisfaction from increasing your business, on your own terms. Like most things\nin business however, how much work you do yourself will come down to how much\ntime you have available. <\/p>\n\n\n\n
Try to work out when time spent begins to\noutweigh any cost saving. The truth about improving website traffic is that\nthere is very little that is not worthwhile \u2013 if you combine it with great\ncontent. Maintaining momentum is the key to keep traffic flowing towards your\nsite. It\u2019s an ongoing job and the businesses who are most successful at it, do\nit regularly.<\/p>\n\n\n\n
When you run out of spare time, consider enlisting the help of an expert<\/a>. Your website is your number one asset, and it\u2019s always a better idea to increase the rate at which it generates leads, rather than to operate as per the staus quo.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you really want to get into the heads of your customers and visitors, try using Hotjar<\/a>. Knowing how your users interact with your site is probably the most valuable feedback you\u2019ll ever get. Hotjar gives you the ability to look over the shoulder of your users as they surf your site. By using heat maps and even recording user visits, you can see exactly what your customers like about your site. Maybe, more importantly, you can see where they tend to lose interest. <\/p>\n\n\n\n Using analytic tools like Hotjar and Google\nAnalytics will set you up with a place to start improving your website. You can\nalso use these tools to start thinking about other practical ways to get your\nsite doing more for you, and we\u2019re going to look at that.<\/p>\n\n\n\n Almost everything we\u2019re going to look at in\nthis article needs great content to make it work. A site with great content is\na great site. It really is that simple.<\/p>\n\n\n\n True, you may need to tweak your SEO, go\nlooking for leads, or even do some advertising. If you don\u2019t get your content\nright however, you\u2019re mostly wasting your time, money and effort on everything\nelse you do to improve your traffic. Here\u2019s why.<\/p>\n\n\n\n No matter how you get a user to visit, you want them to stay a while and for that, you need content that\u2019s relevant or useful to them. What will set your site apart from other websites which do similar things is how entertaining and informative it is. You can spend a lot of time and money having a technically brilliant and visually stunning website, but if you fill it with drivel, you\u2019ll have wasted your efforts.<\/p>\n\n\n\n Search engines<\/a> index\nyour site and record what you\u2019re about. They rank you on how interesting and\nuseful your content is. The more your site gets linked back to from other\nreputable sites, the more important you\u2019ll be considered. To get organic links\nand to appear higher in search results, good content is required. <\/p>\n\n\n\n To keep your site relevant, entertaining and informative, consider outsourcing content creation. Regularity and quality are key to content. Refreshing your site on a regular basis will see your readers returning. It can also keep them up to date with your products and services, as well as with trends within your area of business. A regularly maintained site sets a tone that says attentive, relevant and current business.<\/p>\n\n\n\n Many people avoid meta tags \u2013 they sound a\nlittle technical. However, you don\u2019t need a degree in computer science to sort\nout your own meta tags. <\/p>\n\n\n\n Meta tags are your website\u2019s way of\ndirectly communicating with the search engine crawlers which classify web pages.\nTags exist to let these bots know exactly what your website contains, and how\nrelevant the information on your site is to a user search query. To get\nyourself amongst the organic search results, you need to pay close attention to\nyour meta tags. This can be a relatively easy way to improve the performance of\nyour website, especially if your site doesn\u2019t have a large number of web pages.\nSome of the tags on your site appear only in HTML, but some tags appear on the\npage too. <\/p>\n\n\n\n This is probably the most important tag. It\nappears at the top of your web page, it\u2019s the title of the result when you come\nup in search engine results, and it\u2019s also what the crawler uses to figure out\nhow to classify your page. The title tag<\/a> needs\nto contain keywords that are relevant to your content. It also needs to be\nattractive to users in search results, so describe what your text is about\naccurately.<\/p>\n\n\n\n This tag can also be very useful when\nyou\u2019re looking to make users choose your page within a search result list. This\ntag contains the snippet<\/a>\nof text that ultimately ends up below the title line of your page description.\nIt should accurately describe the page content and be welcoming to users.<\/p>\n\n\n\n If you have a site with many pages, you might want to consider using a plugin like Yoast<\/a> to generate meta tags and headers. <\/p>\n\n\n\n Heading says much about paragraphs. With web content, this goes for search engines AND for visitors to your site.<\/p>\n\n\n\n In some ways, header tags go beyond their\nintended function. They give a physical and recognisable structure to written\ncontent, which is pleasing on the eye. People often scan web pages quickly, and\nheaders make it easier for them to spot useful information.<\/p>\n\n\n\n Let\u2019s look at how you can use headers H1, H2\nand H3 to improve SEO and make content more engaging:<\/p>\n\n\n\n <h1>Using\nheaders for SEO and readability <\/h1><\/strong><\/p>\n\n\n\n Your H1 heading is the title of your piece.\nIt\u2019s the most definitive guide to both search engines and humans as to what the\ntext underneath it means; how relevant it is, and how useful.<\/p>\n\n\n\n Your H2 header isn\u2019t as authoritative as the\nH1 heading, but it\u2019s a place you can include keywords which reinforce your\nmessage to both crawlers and readers.<\/p>\n\n\n\n <h2>Search\nengine optimisation and headers which improve content <\/h2><\/strong><\/p>\n\n\n\n It\u2019s important to think up good headings which\nare relevant. Both readers and search engines will use headers to some degree.\nSkim readers on the internet will ignore chunks of text without regular\nheaders. <\/p>\n\n\n\n <h3>I\ncan include variations of keywords in headers, to make my page more findable<\/h3><\/strong><\/p>\n\n\n\n Headers provide a practical mix of good SEO,\nand great readability. Spending time on headers will improve both how your page\nranks, and how useful people find your site.<\/p>\n\n\n\n Here\u2019s the thing. Almost everybody is on\nsocial media these days, so it\u2019s a good place to go fishing for website\ntraffic. There are ways to use social media to generate traffic which is a good\nmatch for your product or brand. Social media is a good place to showcase\nsomething that attracts the type of people who fit one or more of your customer\nprofiles.<\/p>\n\n\n\n The best thing about giving away a prize\nisn\u2019t that it will attract entrants, it\u2019s that you can attract the entrants\nyou\u2019re most likely to sell to. <\/p>\n\n\n\n Competitions and giveaways aren\u2019t just a\nway to get people to visit your site either. With a good landing page, you can\nuse a prize, free offer or interesting content to coax some basic information\nout of a user, turning them into a lead.<\/p>\n\n\n\n The key with competitions is to offer\nsomething which relates to the service or products you sell. That way, you\u2019ll\nbe attracting the type of people who are a good match.<\/p>\n\n\n\n The same goes for gated content. If you offer something that\u2019s going to be useful or interesting enough to get someone to visit your website and then part with their name and email address, you\u2019ve just generated a viable lead. Once again, good content is key here. Gated ebooks and industry tips offer useful information which will impress users, and get you bookmarked.<\/p>\n\n\n\n Free trials work very well on social media. Make your offer snappy, informative, and be sure to create a great landing page back on your website. Offering a trial period is a great way to instil consumer confidence and attract relevant leads. <\/p>\n\n\n\n There\u2019s also the fact that people tend to value a\nproduct more once they\u2019ve gotten hold of it<\/a>, and you\u2019ll likely retain a\ngood portion of these new users to boot.<\/p>\n\n\n\n SEO is another one of those things which tend to get people\u2019s eyes glazing over \u2013 pretty quickly. As a lay person, try to look at SEO in a lay person\u2019s terms. Let\u2019s see what we can do here.<\/p>\n\n\n In our imaginary archivist\u2019s world, the\nmeta tags of the real world are kind of like choosing a title which describes\naccurately what is within a book. This helps\nthe archivist<\/a> find relevant material for queries. Great content means the\nSEO attracts users who stay a while, and see your site as authoritative \u2013 maybe\neven linking back to it.<\/p>\n\n\n\n You want everything to be accurate. Titles are descriptions and they need to match the keywords within your content. The body of your content then needs to be relevant to the title and the keywords. This is basic SEO<\/a>.<\/p>\n\n\n\n You also want to spread the word about your\nwebsite. Think of the archivist and of other archives just like it. The easiest\nway to raise awareness is by using something called link building. This sounds\nvery scary, but it\u2019s important \u2013 and it\u2019s very simple. <\/p>\n\n\n\n Post your website entry on the local Yellow Pages catalogue, ask your partners to link to your website, add a link on your social media or a private blog. Don\u2019t buy links, though. The archivists are smart, and they don\u2019t like cheaters.<\/p>\n\n\n\n SEO can be a very effective and readily available\nway to improve traffic. When you use SEO, you\u2019re essentially signposting<\/a>\nyour website. It\u2019s all about making it easier to find out there on the\ninternet. <\/p>\n\n\n\n There are pitfalls, though. Google is very\nsensitive when it comes to SEO best practice \u2013 no matter who you are<\/a> \u2013 the\npenalties can be devastating. Google\neven penalises itself occasionally.<\/a> <\/p>\n\n\n\n It\u2019s often advisable to enlist specialist\nhelp when it comes to optimising your website. This is especially true when\nyou\u2019re thinking about going beyond the basics, as the effects of a mistake can\nbe very costly, and extremely difficult to put right.<\/p>\n\n\n\n Social media sites and search engines like\nGoogle also provide the option to pay for promoted posts and advertising.\nGoogle Ads is regarded by many to be a system which is hard to fathom. Let\u2019s\ntake a look at how it works.<\/p>\n\n\n\n When you\u2019re doing SEO, you\u2019re essentially looking\nto improve your ability to rank well in organic search engine results. There\nare two ways to appear on Google\u2019s SERP however, and Google Ads is all about\ngetting featured within the paid ads.<\/p>\n\n\n\n The bottom line here is that Google\ngenerate 97%<\/a>\nof their revenue with their ads service \u2013 which equates to tens of billions of\ndollars, annually. That\u2019s relevant because it means that although Google Ads\ncan be a quick way to see improved traffic, it\u2019s costly when compared to other\nmeasures. <\/p>\n\n\n\n Google make a phenomenal amount of money\nfrom their ads service because they put their phenomenal infrastructure to work.\nThis does an unrivalled job of matching ad content to relevant publishing\nopportunities on the web \u2013 and that service costs a lot of money to access.<\/p>\n\n\n\n If you want to use Google Ads, it will be\ncheaper and more effective, the more knowledge of the system you have. Let\u2019s\ntry to put cost per click advertising in simple terms: <\/p>\n\n\n What you\u2019ll realise when you take the time\nto examine how Google Ads\nworks<\/a>, is that once again, content matters. The long and the short of it is\nthat you\u2019ll pay less money to advertise on Google\nAds<\/a> if your site has a higher quality rating. <\/p>\n\n\n\n If you\u2019re planning to make Google Ads a\nregular part of your marketing strategy, then the better the content you have,\nthe less it will cost. <\/p>\n\n\n\n In addition to content, another key to\nmaking Google Ads successful for you, is bidding on the correct keywords<\/a> for\nyour product or service. Reaching relevant internet users is in itself an\nexpensive pursuit using Google Ads. Reaching irrelevant internet users is going\nto cost you far more.<\/p>\n\n\n\n Because you\u2019re limiting your budget\nyourself, you can start advertising immediately. Google have heaps of tutorials\nand videos for new advertisers. Just bear in mind that the more you spend, the\nmore careful you should be about who you advertise to, keywords and ad\nrelevance, and the quality of your landing page. This all comes down to return\non investment. In the end, you want to earn more than you spend on advertising.<\/p>\n\n\n\n Promoting posts on Facebook<\/a> is relatively\nsimple. It also offers some targeting with regard to the demographic you look\nto reach. Again, to make sponsored posts work for you on Facebook, you need a\ngreat idea that\u2019s tailored to the audience you\u2019re trying to reach \u2013 and you\nneed the content to be great. <\/p>\n\n\n\n As with Google Ads, Promoting posts on\nfacebook is a quick way to generate improved traffic. The trade off is that\nit\u2019s expensive when compared to the free forms of social media posting we\ndiscussed earlier in this article. <\/p>\n\n\n\n Promoting posts on Facebook is simple. Just\nwrite a relevant post which might bring you business, and then click the\n\u201cpromote\u201d button underneath. This is a much cheaper method of advertising than\nGoogle Ads. However, as we all know, it\u2019s far harder to find a relevant\naudience on Facebook than on Google, so be careful with your spending and put\neffort into finding your target audience.<\/p>\n\n\n\n Hopefully this article has given you a\nbetter sense of the things you can do yourself to improve how your website\nworks for your business. The aim here is for you to have fun, and gain real\nsatisfaction from increasing your business, on your own terms. Like most things\nin business however, how much work you do yourself will come down to how much\ntime you have available. <\/p>\n\n\n\n Try to work out when time spent begins to\noutweigh any cost saving. The truth about improving website traffic is that\nthere is very little that is not worthwhile \u2013 if you combine it with great\ncontent. Maintaining momentum is the key to keep traffic flowing towards your\nsite. It\u2019s an ongoing job and the businesses who are most successful at it, do\nit regularly.<\/p>\n\n\n\n When you run out of spare time, consider enlisting the help of an expert<\/a>. Your website is your number one asset, and it\u2019s always a better idea to increase the rate at which it generates leads, rather than to operate as per the staus quo.<\/p>\n","protected":false},"excerpt":{"rendered":"2. Improve your content: why a good read means a good rank<\/strong><\/h2>\n\n\n\n
Content\nand users:<\/strong><\/h4>\n\n\n\n
Search\nengines: ranking your relevance<\/strong><\/h4>\n\n\n\n
3. Meta Tags, header tags and hierarchy<\/strong><\/h2>\n\n\n\n
The\nTitle Tag:<\/strong> <\/h4>\n\n\n\n
Meta\nDescription Attribute: <\/strong><\/h4>\n\n\n\n
Header\ntags and hierarchy:<\/strong><\/h4>\n\n\n\n
4. Social media: getting connected<\/strong><\/h2>\n\n\n\n
Competitions\nand giveaways: <\/strong><\/h4>\n\n\n\n
Gated\nwebsite content:<\/strong><\/h4>\n\n\n\n
Free\ntrials:<\/strong><\/h4>\n\n\n\n
5. SEO (Search Engine Optimisation): simplified<\/strong><\/h2>\n\n\n\n
Back on the internet \u2013 the archivists and gatekeepers of this archive are the search engines. If it helps, imagine them wearing sensible shoes, a cardigan, and eating a stale cheese sandwich. I find that this helps a great deal.<\/em><\/li>
Back on the internet \u2013 this system is the crawlers. They use the meta title and description to rate the quality and relevance of your content. <\/em><\/li>
Back on the internet \u2013 Search engine results pages (SERPS) are the front desk at the archive. You have to rank on the SERP in order to reach traffic.<\/em><\/li><\/ul>\n<\/div>\n\n\n6. Online advertising<\/strong><\/h2>\n\n\n\n
The mysteries of Google\nAds explained<\/strong><\/h4>\n\n\n\n
Your rank = Your maximum bid x Your quality score<\/li>
The Ad Rank of the advertiser below you in the ranking, divided by your own quality score, + 1 single cent.<\/li><\/ul>\n<\/div>\n\n\nPromoting\nposts on Facebook<\/strong><\/h4>\n\n\n\n
Maintaining the momentum<\/strong><\/h2>\n\n\n\n
![97%<\/a>\nof their revenue with their ads service \u2013 which equates to tens of billions of\ndollars, annually. That\u2019s relevant because it means that although Google Ads\ncan be a quick way to see improved traffic, it\u2019s costly when compared to other\nmeasures. <\/p>\n\n\n\nGoogle make a phenomenal amount of money\nfrom their ads service because they put their phenomenal infrastructure to work.\nThis does an unrivalled job of matching ad content to relevant publishing\nopportunities on the web \u2013 and that service costs a lot of money to access.<\/p>\n\n\n\nIf you want to use Google Ads, it will be\ncheaper and more effective, the more knowledge of the system you have. Let\u2019s\ntry to put cost per click advertising in simple terms: <\/p>\n\n\n\nYou place bids on chosen keywords which you feel are most relevant to your business. You enter a maximum amount you\u2019re willing to pay on each keyword. The more popular a keyword is among your competition, the more expensive it\u2019s going to be to achieve a high rank. <\/li>Someone out there in internet land enters a query in Google which matches one of your keywords. The system then matches the most relevant bidders and there\u2019s an auction.<\/li>Where you rank in the auction, and the results for that Google Ad, is based on the following calculation: Your rank = Your maximum bid x Your quality score<\/li>Now, here\u2019s the clever bit. The final price you eventually pay per click, is:The Ad Rank of the advertiser below you in the ranking, divided by your own quality score, + 1 single cent.<\/li><\/ul>\n<\/div>\n\n\nWhat you\u2019ll realise when you take the time\nto examine how Google Ads\nworks<\/a>, is that once again, content matters. The long and the short of it is\nthat you\u2019ll pay less money to advertise on Google\nAds<\/a> if your site has a higher quality rating. <\/p>\n\n\n\nIf you\u2019re planning to make Google Ads a\nregular part of your marketing strategy, then the better the content you have,\nthe less it will cost. <\/p>\n\n\n\nIn addition to content, another key to\nmaking Google Ads successful for you, is bidding on the correct keywords<\/a> for\nyour product or service. Reaching relevant internet users is in itself an\nexpensive pursuit using Google Ads. Reaching irrelevant internet users is going\nto cost you far more.<\/p>\n\n\n\nBecause you\u2019re limiting your budget\nyourself, you can start advertising immediately. Google have heaps of tutorials\nand videos for new advertisers. Just bear in mind that the more you spend, the\nmore careful you should be about who you advertise to, keywords and ad\nrelevance, and the quality of your landing page. This all comes down to return\non investment. In the end, you want to earn more than you spend on advertising.<\/p>\n\n\n\nPromoting\nposts on Facebook<\/strong><\/h4>\n\n\n\nPromoting posts on Facebook<\/a> is relatively\nsimple. It also offers some targeting with regard to the demographic you look\nto reach. Again, to make sponsored posts work for you on Facebook, you need a\ngreat idea that\u2019s tailored to the audience you\u2019re trying to reach \u2013 and you\nneed the content to be great. <\/p>\n\n\n\nAs with Google Ads, Promoting posts on\nfacebook is a quick way to generate improved traffic. The trade off is that\nit\u2019s expensive when compared to the free forms of social media posting we\ndiscussed earlier in this article. <\/p>\n\n\n\nPromoting posts on Facebook is simple. Just\nwrite a relevant post which might bring you business, and then click the\n\u201cpromote\u201d button underneath. This is a much cheaper method of advertising than\nGoogle Ads. However, as we all know, it\u2019s far harder to find a relevant\naudience on Facebook than on Google, so be careful with your spending and put\neffort into finding your target audience.<\/p>\n\n\n\nMaintaining the momentum<\/strong><\/h2>\n\n\n\nHopefully this article has given you a\nbetter sense of the things you can do yourself to improve how your website\nworks for your business. The aim here is for you to have fun, and gain real\nsatisfaction from increasing your business, on your own terms. Like most things\nin business however, how much work you do yourself will come down to how much\ntime you have available. <\/p>\n\n\n\nTry to work out when time spent begins to\noutweigh any cost saving. The truth about improving website traffic is that\nthere is very little that is not worthwhile \u2013 if you combine it with great\ncontent. Maintaining momentum is the key to keep traffic flowing towards your\nsite. It\u2019s an ongoing job and the businesses who are most successful at it, do\nit regularly.<\/p>\n\n\n\nWhen you run out of spare time, consider enlisting the help of an expert<\/a>. Your website is your number one asset, and it\u2019s always a better idea to increase the rate at which it generates leads, rather than to operate as per the staus quo.<\/p>\n","protected":false},"excerpt":{"rendered":"The truth about owning a successful website can become harder to fathom the more you surf about the internet. You start out with a simple enough query, but there\u2019s just one heck of a lot of information out there. It\u2019s very easy to reach information overload after not too much research at all, and that\u2019s Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":28383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[228],"tags":[],"yoast_head":"\nSix ways you can improve your website traffic yourself - futurelab<\/title>\n<meta name=\"description\" content=\"Read about the six ways you can improve your website traffic yourself. 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