{"id":28595,"date":"2014-12-03T11:00:00","date_gmt":"2014-12-03T11:00:00","guid":{"rendered":"https:\/\/futurelab.digitalmachine.co.nz\/blog\/cyber-monday-up-black-friday-down-what-does-it-mean-for-nz-online-retail\/"},"modified":"2021-11-09T10:22:18","modified_gmt":"2021-11-08T21:22:18","slug":"cyber-monday-up-black-friday-down-what-does-it-mean-for-nz-online-retail","status":"publish","type":"post","link":"https:\/\/futurelab.digitalmachine.co.nz\/au\/blog\/cyber-monday-up-black-friday-down-what-does-it-mean-for-nz-online-retail\/","title":{"rendered":"Cyber Monday up, Black Friday down: what does it mean for NZ online retail?"},"content":{"rendered":"

Black Friday, the day after Thanksgiving when stores in the US traditionally erupt in a frenzy of consumer madness \u2013 is shifting to the online retail world. While 2014\u2019s Black Friday still saw queues of shoppers at all hours of the day and night on Thanksgiving Day and the day after, the latest estimates have shoppers spending 11% less<\/em><\/a> this year in stores. Meanwhile, online shopping on Black Friday and generally during \u2018Cyber Week\u2019 have surged, increasing 8.5% on Cyber Monday compared to 2013.<\/p>\n

It\u2019s no secret that many consumers are choosing to shop from the comfort of their own homes now. To get around sizing issues, some consumers \u2018window shop\u2019 for products \u2013 that is, try them on in store \u2013 then go home and order online for a juicy discount on the retail price. Others take advantage of e-retailers\u2019 very generous shipping offers \u2013 simply buying several sizes of an item and then posting the ones that didn\u2019t fit back, for free.<\/p>\n

Large retailers in NZ have already cottoned on to this trend, some with great success. As always, TradeMe was the nation\u2019s biggest online retailer in 2013, but The Warehouse was a close second, after revolutionising their sales with a large online shop.<\/p>\n

With $1.3 billion<\/a> spent by Kiwis last year on overseas <\/em>online shops, New Zealand retailers have an excellent incentive to open an eCommerce store and fight the international stores for their share of the sizeable profits.<\/p>\n

As is the case with all online endeavours \u2013 we are no longer limited by national borders. And in this spirit of global connectivity, the Black Friday phenomenon is spreading worldwide. Many retail shops in the UK participated this year \u2013 with predictable results<\/a> \u2013 and Cyber Monday, the internet sale that\u2019s morphing into the full-blown \u2018Cyber Week\u2019, means that eCommerce stores the world over can entice shoppers in with discounts and promotions. As Black Friday kicks off the Christmas shopping season (as mandated by Roosevelt way back in 1939<\/a>), NZ retailers would be wise to jump aboard the bandwagon \u2013 before it leaves them in the dust.<\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday, the day after Thanksgiving when stores in the US traditionally erupt in a frenzy of consumer madness \u2013 is shifting to the online retail world. While 2014\u2019s Black Friday still saw queues of shoppers at all hours of the day and night on Thanksgiving Day and the day after, the latest estimates have Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":28596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[232,228],"tags":[304,312],"yoast_head":"\nIncreased Online Spending Trend For 2014 | FutureLab<\/title>\n<meta name=\"description\" content=\"Black Friday and Cyber Monday reports confirm that online shopping is set to rise \u2013 and traditional retailers who don\u2019t modernise may lose future sales revenue\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increased Online Spending Trend For 2014 | 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