{"id":28645,"date":"2014-05-22T12:00:00","date_gmt":"2014-05-22T12:00:00","guid":{"rendered":"https:\/\/futurelab.digitalmachine.co.nz\/blog\/how-to-make-a-facebook-advert\/"},"modified":"2021-11-09T10:22:27","modified_gmt":"2021-11-08T21:22:27","slug":"how-to-make-a-facebook-advert","status":"publish","type":"post","link":"https:\/\/futurelab.digitalmachine.co.nz\/au\/blog\/how-to-make-a-facebook-advert\/","title":{"rendered":"How to make a Facebook Advert"},"content":{"rendered":"<p>A Facebook advert can be a great way to gain popularity for your page or attract new customers to your business. The great thing about Facebook ads is that they allow you to target specific audiences according to age, interest, location and many more. From our experience, the best tactic is to be a little weird. Be bright, be funny, be different! People respond when something strikes their attention, not to images that blend in with everything else on their feed. Use our guide below to get the most out of your investment.<\/p>\n<p>1. Create a new campaign<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-290 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/110.png\" alt=\"Facebook advert\" width=\"1079\" height=\"428\" \/><\/p>\n<p>You may need to create a separate advertising account before you can start setting up campaigns. See the Facebook website for how to do this.<\/p>\n<p>2. Specify what kinds of results you want<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-212 size-large\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/2.png\" alt=\"Results for your ads\" width=\"610\" height=\"303\" \/><\/p>\n<p>Do you want people to like your page? Engage with your app? Get in contact with you? It&#8217;s entirely up to you and each option has a slightly different process. In this case we chose page likes.<\/p>\n<p>3. Select the images you want to use for your ads<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-213 size-large\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/3.png\" alt=\"Page likes\" width=\"610\" height=\"269\" \/> <a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/4.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-214 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/4.png\" alt=\"\" width=\"990\" height=\"311\" \/><\/a><\/p>\n<p><a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/5.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-215 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/5.png\" alt=\"\" width=\"420\" height=\"78\" \/><\/a> <a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/6.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-216 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/6.png\" alt=\"\" width=\"957\" height=\"494\" \/><\/a><\/p>\n<p>As we already mentioned, sometimes the weirder image the better. Choose 3-5 different images you think will attract the attention of potential customers. Of course, they still need to be appropriate to your target audience. It&#8217;s no use having pictures of beautiful women if you want to sell your landscaping services.<\/p>\n<p><a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/7.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-217 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/7.png\" alt=\"\" width=\"810\" height=\"500\" \/><\/a><\/p>\n<p>Here we selected two bright, interesting images. Ideally use more than 4 images, as this will give you a better idea of what people respond well to.<\/p>\n<p>4. Reposition Images<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-218 size-medium\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/8.png\" alt=\"\" width=\"206\" height=\"100\" \/><\/p>\n<p>Find the button to reposition the images and adjust the positioning to suit your image. Do this for all images.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-219 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/9.png\" alt=\"\" width=\"1005\" height=\"347\" \/><\/p>\n<p>5. Add text to create appeal<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-220 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/10.png\" alt=\"Headline text\" width=\"360\" height=\"350\" \/><\/p>\n<p>Here you can see the default text. This doesn&#8217;t really create interest which is a problem. It doesn&#8217;t show our point of difference or give the viewer a reason to go any further.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-221 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/11.png\" alt=\"Headline\" width=\"396\" height=\"386\" \/><\/p>\n<p>This new headline is assertive, while also telling the audience about the benefits of our services. The subtext reiterates this fact, while expanding on the means by which we can &#8216;get your business moving&#8217; (innovative web design and development).<\/p>\n<p>6. Select where you want your ad to appear<\/p>\n<p><a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/13.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-222 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/12.png\" alt=\"\" width=\"608\" height=\"388\" \/><\/a><\/p>\n<p>Ads that appear in the right hand column are usually less effective, as it is less likely for someone to take their eye off their newsfeed.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-223 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/13.png\" alt=\"FutureLab news feed\" width=\"636\" height=\"469\" \/><\/p>\n<p>7. Define your audience<\/p>\n<p><a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/14.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-224 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/14.png\" alt=\"\" width=\"975\" height=\"605\" \/><\/a>Here you can select your audience according to their location, age, gender, languages, interests, behaviours and connections. Choose wisely according to your own needs. Ideally you want to create an audience of around 200,000 people.<\/p>\n<p><a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/15.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-225 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/15.png\" alt=\"\" width=\"950\" height=\"412\" \/><\/a><\/p>\n<p>8. Name your ad, set your budget and schedule<\/p>\n<p><a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/16.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-226 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/16.png\" alt=\"\" width=\"996\" height=\"272\" \/><\/a><\/p>\n<p>Name your ad so you know who you targeted for future reference. Set a daily budget and time frame that works for you. Don&#8217;t let your ad run for too long without checking its efficacy!<\/p>\n<p>9. Select bidding<a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/17.png\"><br \/>\n<\/a><a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/17.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-227 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/17.png\" alt=\"\" width=\"984\" height=\"187\" \/><\/a><\/p>\n<p>Select your bidding according to your ad type- in this case, the more likes you get, the more of your daily budget will be spent. No likes, no fee!<\/p>\n<p>10. Place your order!<\/p>\n<p><a href=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/18.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-228 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/18.png\" alt=\"\" width=\"530\" height=\"71\" \/><\/a> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-229 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/19.png\" alt=\"Review your order\" width=\"620\" height=\"488\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-291 size-full\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/02\/201.png\" alt=\"Campaigns\" width=\"991\" height=\"272\" \/><\/p>\n<p>From the campaigns page you can review your ad, check the results, make changes to details and control when it&#8217;s running. If progress seems slow at first don&#8217;t be discouraged &#8211; try new audience targeting, new images or text in your next campaign. This will help you to find out more about the people that like you!<\/p>\n<p>If you need an assistance with creating your own Facebook Ad, <a title=\"digital marketing services\" href=\"https:\/\/www.futurelab.co.nz\/digital-marketing-services\/\">take a look at how we can help<\/a><span style=\"color: #4f4f4f;\"><span style=\"color: #000000;\"> <span style=\"color: #333333;\">or email us at<\/span><\/span> <a title=\"contact us\" href=\"mailto:contact@futurelab.co.nz\"><span style=\"color: #333333;\">contact@futurelab.co.nz<\/span><\/a><\/span><span style=\"color: #333333;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Facebook advert can be a great way to gain popularity for your page or attract new customers to your business. The great thing about Facebook ads is that they allow you to target specific audiences according to age, interest, location and many more. From our experience, the best tactic is to be a little <a class=\"read_more\" href=\"https:\/\/futurelab.digitalmachine.co.nz\/au\/blog\/how-to-make-a-facebook-advert\/\"> Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":28646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[230],"tags":[283,340,342,299],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook \u2013 Create A Facebook Advert | FutureLab<\/title>\n<meta name=\"description\" content=\"FutureLab talks you through how to create a Facebook Advert. A Facebook page is becoming essential for business \u2013 make sure your business has one!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook \u2013 Create A Facebook Advert | FutureLab\" \/>\n<meta property=\"og:description\" content=\"FutureLab talks you through how to create a Facebook Advert. 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