{"id":28200,"date":"2021-01-24T23:07:38","date_gmt":"2021-01-24T23:07:38","guid":{"rendered":"https:\/\/futurelab.digitalmachine.co.nz\/user-experience-ux-interface-design-ui\/"},"modified":"2021-11-29T13:38:31","modified_gmt":"2021-11-29T00:38:31","slug":"ux-design","status":"publish","type":"page","link":"https:\/\/futurelab.digitalmachine.co.nz\/nz\/web-design-auckland-co\/ux-design\/","title":{"rendered":"User Experience (UX), Interface Design (UI)."},"content":{"rendered":"\n
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Home<\/a><\/span><\/span>\n<\/div><\/div>\n\n\n\n
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UX Design – User Experience (UX) & Interface Design (UI)<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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UX design builds a brand. Our goal is for your business website to increase conversions and retention. We achieve this through our user exploration<\/strong> process and CRO plan. Find out how we build a CRO plan here<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Web design that delights<\/h2>\n\n\n\n

When looking at the customer experience, we need to take into consideration the ever-changing environment. Things like world events, good and bad, technology – desktop, mobile, search engines and social channels. All of which can manipulate the way a user engages. Videos for example, vertical format are becoming more popular due to people not wanting to turn their mobile phones horizontally. Instant notifications, \u2018your Uber drive is 5 minutes away, registration plate XYZ\u2019. But one thing remains the same, people are users\u2019 and users\u2019 have feelings. So we create something of value that works and is designed to delight. What’s more? Our web design reduce frustration while increasing customer retention.<\/p>\n<\/div>\n\n\n\n

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Create a delightful, intuitive online experience through our user exploration process.<\/h2>\n\n\n\n

Lets chat<\/a><\/h2>\n<\/div>\n\n\n\n
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Our user exploration process breakdown<\/h2>\n\n\n\n
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Observation.<\/h5>\n\n\n\n

Research is fundamental to address your customers’ needs. As a result, we need to put ourselves in their shoes, and understand their goals and motivations. What is working for them, what is frustrating them. The use of heat mapping can identify key areas. From this information we can help you either refine your user personas\u2019 or create them.<\/p>\n<\/div>\n\n\n\n

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Ideas.<\/h5>\n\n\n\n

This is where we really start to implement the customer journey through research collected in the observation stage. Subsequently, user flows are developed, a series of steps a user takes to achieve a meaningful goal.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Prototyping.<\/h5>\n\n\n\n

We refine the user flow charts into an interactive prototype. We create delightful visual stories that answer the user\u2019s goals. From a technical point of view, we refine the design, implementing SEO benefits without affecting the overall look of the site.<\/p>\n<\/div>\n\n\n\n

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Testing.<\/h5>\n\n\n\n

A\/B testing is used to refine and collect research on the customer journey. It can also show you any task that isn’t quite achieving the users goals before you go live.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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One point we must make is customer experiences are always evolving. Our tastes change, we can be influenced by others or social events. So listen to your market and never stop exploring.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n

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Our work<\/h2>\r\n\r\n
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APHG Covid-19 Saliva Testing<\/a><\/h4>\r\n

Keeping our families and borders safe<\/p>\n<\/h2>\r\n

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Solo<\/a><\/h4>\r\n

Fabricating for a better future<\/p>\n<\/h2>\r\n

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Sostellar<\/a><\/h4>\r\n

A superior shopping experience for the modern user<\/p>\n<\/h2>\r\n

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Motor Co<\/a><\/h4>\r\n

A car purchasing site with \u2018app-style\u2019 integration<\/p>\n<\/h2>\r\n

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How do we approach CRO?<\/h2>\n\n\n\n

Users are people so taking a human approach to
understanding what entices, exits and engages an
action from people visiting your site, will give the
best user experience possible and therefore
improves your conversion rate.<\/p>\n\n\n\n

\u2022 What ENTICES people to your site
\u2022 Why people EXIT from your site
\u2022 How your site ENGAGES people to action <\/p>\n\n\n\n

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Create a delightful, intuitive online experience for your customers with our UX-driven web design.<\/h2>\n\n\n\n

Get in Touch<\/a><\/h2>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

UX Design – User Experience (UX) & Interface Design (UI) UX design builds a brand. Our goal is for your business website to increase conversions and retention. We achieve this through our user exploration process and CRO plan. Find out how we build a CRO plan here. Web design that delights When looking at the Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":28239,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"yoast_head":"\nUX Design - Creating SEO-friendly Websites | User Experience Experts<\/title>\n<meta name=\"description\" content=\"We are website designers leveraging UX design, to improve your website performance & customer acquisition. 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