{"id":28985,"date":"2021-02-23T19:54:00","date_gmt":"2021-02-23T06:54:00","guid":{"rendered":"https:\/\/futurelab.digitalmachine.co.nz\/portfolio\/alder-ip-sydney-lawyer\/"},"modified":"2021-02-23T19:54:00","modified_gmt":"2021-02-23T06:54:00","slug":"alder-ip-sydney-lawyer","status":"publish","type":"portfolio","link":"https:\/\/futurelab.digitalmachine.co.nz\/nz\/portfolio\/alder-ip-sydney-lawyer\/","title":{"rendered":"Alder IP &#8211; Sydney Lawyer"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-2\">\n<div class=\"wp-block-column challenge-section padding-v is-layout-flow\">\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#ac0694\">The Challenge<\/h1>\n\n\n\n<p>Alder IP approached us to rebuild a dated and content-rich website and make it mobile-friendly and easy to read for their current and new customers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-group alignfull fullwidth-section creating-feeling-section negative-margin has-background\" style=\"background-color:#e5e4e7\"><div class=\"wp-block-group__inner-container is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-4\">\n<div class=\"wp-block-column is-layout-flow\">\n<h2 class=\"wp-block-heading\">The design<\/h2>\n\n\n\n<p>We took the opportunity of designing the website and refreshed Alder IP branding. This does not mean a full new logo and colours. Alder IP as lawyers has a lot of stationery with their branding. However, we slightly adjusted the font of the logo and the colours to make it look much more modern and sharp on any device. <\/p>\n\n\n\n<p>We then took our results of refreshed branding and turned into a simple design that is focused on content and content navigation. We introduced bigger font and menu navigation for ease of browsing the website. You can see the result on <a href=\"https:\/\/alderip.com.au\/\">Alder IP website<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-8\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group feeling-section\"><div class=\"wp-block-group__inner-container is-layout-flow\">\n<figure class=\"wp-block-image size-large mb-0 pb-0\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"629\" src=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/03\/alder_ip_website2-1024x629.png\" alt=\"Alder IP Lawyers website screenshot\" class=\"wp-image-24072\" srcset=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/03\/alder_ip_website2-1024x629.png 1024w, https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/03\/alder_ip_website2-300x184.png 300w, https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/03\/alder_ip_website2-768x472.png 768w, https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/03\/alder_ip_website2.png 1384w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Alder IP Lawyers website screenshot<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We simplified branding and updated the website of Sydney&#8217;s IP lawyers<\/p>\n","protected":false},"author":1,"featured_media":28986,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"categories":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alder IP - Sydney Lawyer - Web Development - FutureLab<\/title>\n<meta name=\"description\" content=\"FutureLab helped Alder IP to create a mobile-friendly website by rebuilding their dated website. 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