{"id":29165,"date":"2018-01-16T11:00:00","date_gmt":"2018-01-15T22:00:00","guid":{"rendered":"https:\/\/futurelab.digitalmachine.co.nz\/portfolio\/select-cleaning-auckland\/"},"modified":"2021-11-19T16:54:57","modified_gmt":"2021-11-19T03:54:57","slug":"select-cleaning-auckland","status":"publish","type":"portfolio","link":"https:\/\/futurelab.digitalmachine.co.nz\/nz\/portfolio\/select-cleaning-auckland\/","title":{"rendered":"Select Cleaning Auckland"},"content":{"rendered":"\n
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Challenge<\/h1>\n\n\n\n

Select Cleaning Auckland were looking for a web design agency that could offer a comprehensive service \u2013 providing the website design and build, search engine optimisation help, and high-quality copywriting. Their target audience was specific \u2013 premium clients who had busy lives \u2013 and the service and delivery needed to reflect that.<\/p>\n\n\n\n

Outcome<\/h1>\n\n\n\n

Select Cleaning has a modern, clean (no pun intended!) website design that keeps the client\u2019s needs at the forefront of design. The website makes it easy to find pricing, location and enquiry form \u2013 a refreshingly simple process. High-quality imagery and simple banner text complete the look \u2013 a premium service for a premium company.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n

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Striking the Right Note<\/h2>\n\n\n\n

Select Cleaning had been disappointed in the past by copywriting that failed to hit the right note to speak to their high-end customers. Together we developed copywriting that was clear, struck the right formal tone and made it clear the client\u2019s house would be in safe and secure hands.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n\n\n

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\"User<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

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Info at a Glance<\/h2>\n\n\n\n

The structure of the website was important to get right. Select Cleaning\u2019s clients are busy people who need to quickly get a feel for who a company is and what level of service they can provide. Using iconography and big headings we conveyed key info quickly and gave users the option to open up each section if they wanted more info.<\/p>\n\n\n\n

Clear Call to Action<\/h2>\n\n\n\n

Users can check if their local suburb is covered by Select Cleaning and then request a quote online. The whole process, from landing on the site, finding your local suburb and sending off the form, takes 2 minutes. And of course, it goes without saying that the website works just as well from smartphone or tablet.<\/p>\n\n\n\n

\"Select<\/figure><\/div>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Select Cleaning has a modern, clean (no pun intended!) website design that keeps the client\u2019s needs at the forefront of design. <\/p>\n","protected":false},"author":1,"featured_media":29167,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"categories":[],"yoast_head":"\nSelectCleaning Auckland - SEO - FutureLab<\/title>\n<meta name=\"description\" content=\"FutureLab created a modern and clean website for Select Cleaning Auckland and vastly simplified the process behind user navigation.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SelectCleaning Auckland - SEO - FutureLab\" \/>\n<meta property=\"og:description\" content=\"FutureLab created a modern and clean website for Select Cleaning Auckland and vastly simplified the process behind user navigation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/futurelab.digitalmachine.co.nz\/nz\/portfolio\/select-cleaning-auckland\/\" \/>\n<meta property=\"og:site_name\" content=\"futurelab\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-19T03:54:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/futurelab.digitalmachine.co.nz\/wp-content\/uploads\/2021\/03\/selectcleaning_feat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"941\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/futurelab.digitalmachine.co.nz\/nz\/portfolio\/select-cleaning-auckland\/\",\"url\":\"https:\/\/futurelab.digitalmachine.co.nz\/nz\/portfolio\/select-cleaning-auckland\/\",\"name\":\"SelectCleaning Auckland - 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