{"id":28309,"date":"2021-03-15T02:51:00","date_gmt":"2021-03-15T02:51:00","guid":{"rendered":"https:\/\/futurelab.digitalmachine.co.nz\/blog\/five-principles-clean-website-design\/"},"modified":"2021-03-15T02:51:00","modified_gmt":"2021-03-15T02:51:00","slug":"five-principles-clean-website-design","status":"publish","type":"post","link":"https:\/\/futurelab.digitalmachine.co.nz\/nz\/blog\/five-principles-clean-website-design\/","title":{"rendered":"5 Principles of Clean Website Design Explained by Experts"},"content":{"rendered":"\n

A common misconception about \u2018clean\u2019 website design<\/strong><\/a> is that it has to embrace minimalism, including barely any elements for the sake of good user experience (UX). The truth is clean website design isn\u2019t solely linked to how much is on the page. In fact, if done right, you can include a lot of information on a single page without overwhelming your user.<\/p>\n\n\n\n

When we talk about clean web design, what we mean is a design that exhibits precision, consistency, and beauty all at once. It\u2019s easy for your user to navigate, makes sense to the eye, and doesn\u2019t overwhelm them as soon as the page loads.<\/p>\n\n\n\n

So how do you get from a blank page to a clean build? Easy\u2014by following the five principles we\u2019re outlining below.<\/p>\n\n\n\n

1. Simplicity<\/h2>\n\n\n\n
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The core of a clean website design lies in simplicity. While cluttering your page with many features and elements can be tempting, your best bet is to keep each page as straightforward as possible.<\/p>\n\n\n\n

Every time you create a page, step into your user\u2019s shoes. Consider what they need from the page and deliver on that promise as seamlessly as you can. Think of this in terms of friction. You\u2019re trying to advance your customer further down the conversion funnel, but the more obstacles or distracting features in their way, the harder it is for them to move smoothly to a conversion.<\/p>\n\n\n\n

Don\u2019t get us wrong, you can still have a unique and inspiring design while shooting for simplicity. The key lies in the subtle details; drop shadowing, distinct font families, and texture overlays are all your friends here.<\/p>\n\n\n\n

2. Consistency<\/h2>\n\n\n\n

Next up is consistency. Every page on your website should look and feel like it belongs with the others, making your user\u2019s journey around your site a smooth one. The key to this is choosing your design elements early, then incorporating them consistently across all site pages.<\/p>\n\n\n\n

Headings, font size, colour palette, button style, photo treatments; sit down and clearly decide what each of these elements will look like before you hit the Publish button. Once implemented, you\u2019ll find your site has a holistic and well-rounded feel to it, making navigating it that much simpler for your user.<\/p>\n\n\n\n

3. Choose a Grid<\/h2>\n\n\n\n
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Third on our list is choosing a grid, and while this is an integral aspect of clean website design, we find it is often overlooked by novice site builders. In fact, in the battle for consistency, a grid may be your greatest weapon.<\/p>\n\n\n\n

Think of a grid like an invisible set of guides overlaying each website page. It\u2019s your site\u2019s skeleton. You use these guides to align your elements, creating a logical and well-spaced page design that is pleasing to the eye. There are a huge variety of different grid layouts to choose from, including:<\/p>\n\n\n

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