{"id":28570,"date":"2015-04-09T12:00:00","date_gmt":"2015-04-09T12:00:00","guid":{"rendered":"https:\/\/futurelab.digitalmachine.co.nz\/blog\/have-you-heard-about-the-google-update\/"},"modified":"2015-04-09T12:00:00","modified_gmt":"2015-04-09T12:00:00","slug":"have-you-heard-about-the-google-update","status":"publish","type":"post","link":"https:\/\/futurelab.digitalmachine.co.nz\/nz\/blog\/have-you-heard-about-the-google-update\/","title":{"rendered":"Have you heard about the Google update?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What\u2019s happening on the 21<sup>st<\/sup> April 2015?<\/h2>\n\n\n\n<p>Google recently <a href=\"https:\/\/googlewebmastercentral.blogspot.co.nz\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\" rel=\"noopener noreferrer\">announced<\/a> that from the 21<sup>st<\/sup> of this month, the way that search results are ranked on mobile devices will undergo a \u2018significant\u2019 change. From that date, if your website is not mobile-friendly, it will drop in the mobile search result rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s so special about being mobile-friendly anyway?<\/h2>\n\n\n\n<p>Google aims to provide the highest possible user experience \u2013 and we\u2019ve all felt the frustration of trying to browse an unresponsive website from a smartphone. That tiny page you need to enlarge and navigate around to see anything? It makes finding and using an \u2018old-fashioned\u2019 website a nightmare on a smartphone. Google are now getting serious about rewarding mobile-friendly websites \u2013 and punishing the rest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">My website isn\u2019t designed to be mobile-friendly\u2026 what can I do?<\/h2>\n\n\n\n<p>The bad news is, your website is going to experience a drop in search result rankings on mobile devices after the 21<sup>st<\/sup> April. The good news is, there is plenty you can do to improve your website and rescue your search engine rankings.<\/p>\n\n\n\n<p>Companies have a choice between using one website that is mobile-responsive \u2013 designed for use on desktops, tablets, and all types of smartphones \u2013 or creating a new website for mobile (often shown with m. in front of your domain). For a number of reasons, we recommend a mobile-responsive website \u2013 you can see more about the pros and cons of each in our blog post <a href=\"https:\/\/www.futurelab.co.nz\/difference-between-adaptive-and-responsive-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsive vs mobile websites<\/a>.<\/p>\n\n\n\n<p>For the moment, you may even get away with doing nothing \u2013 that\u2019s if mobile users aren\u2019t important to your business, of course. However, don\u2019t bury your head in the sand over mobile-friendly websites for too long! Smartphones are here to stay and having a mobile-responsive website will become more and more essential to your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can I find out more about this issue?<\/h2>\n\n\n\n<p>A good place to start is this <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noreferrer noopener\">handy tool<\/a> from Google that will quickly tell you if your website is mobile-friendly or not. If you find that your website is NOT mobile-friendly, we may be able to help you. Get in touch to discuss options for how you can improve your website\u2019s usability on smartphones. We\u2019ll be happy to meet with you and suggest the best course of action \u2013 it\u2019s free, and it may just save your search rankings too.<\/p>\n\n\n\n<p>Are you ready for the Google Update? Let&#8217;s talk!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About FutureLab Web Design<\/h4>\n\n\n\n<p>FutureLab specialise in improving the online presence for small and medium businesses in New Zealand. All our websites are <a href=\"https:\/\/www.futurelab.co.nz\/services\/\">designed to be mobile-responsive<\/a> and provide a high-quality user experience on desktop, tablet and smartphone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Flick us a quick message and we&#8217;ll tell you how to improve your mobile presence.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s happening on the 21st April 2015? Google recently announced that from the 21st of this month, the way that search results are ranked on mobile devices will undergo a \u2018significant\u2019 change. From that date, if your website is not mobile-friendly, it will drop in the mobile search result rankings. What\u2019s so special about being <a class=\"read_more\" href=\"https:\/\/futurelab.digitalmachine.co.nz\/nz\/blog\/have-you-heard-about-the-google-update\/\"> Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[286,243,237],"tags":[307,325],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Updates Mobile Search | FutureLab<\/title>\n<meta name=\"description\" content=\"FutureLab talks about recent changes to Mobile Search in Google algorithm and how it might impact the future SEO of your website.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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